The opening title sequence uses many codes and conventions of a thriller genre film such as intense music, a quick pace and flashes of bright light.
The music in the opening title sequence is a high pitched instrumental sound which creates tension for the audience. This is non-diagetic sound. There is also some diagetic sound in the sequence of a character screaming and her heavy bleeding and the sound of the blood dropping. This sound hints the genre to the audience. It gets their adrenaline pumping and starts to make them feel nervous. This grips them to watching the rest of the film.
The editing and camera movement has a quick pace which is in time with the music. There is a zoom in used to get a close up of the blood dripping off the knife on to the floor. The music matches this action. The prop of the knife is another big clue to the audience of the genre of the film which is a thriller film.
The type in the sequence is yellow and looked etched on with a sharp implement also to hint genre and create horror just by words on the screen. The type had yellow nail marks through it to show that this is not a science fiction film it is a horror with humans in. Through some of the type was bright flashing lights to hint the setting of the film. It would be dark and light would be needed. It also creates tension.
All of these things create tension and fear for the audience which is what keeps them gripped throughout the film.
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